Link building – or link building – is an important part of search engine optimisation (SEO). Link building takes place in the offpage area. This means that links are not tinkered with on the website to be linked, but are searched for outside.
The aim is to build as many high-quality links to a website as possible in order to increase its ranking and popularity. Backlinks show search engines such as Google that the content on your website is relevant and that your website should therefore have a top position in the ranking. This is why link building is so important.
Link building is nothing new, but since the Panda and Penguin updates introduced by Google in 2011 and 2012, link building requires much more know-how and tact than before.
In the past, it was common practice to place links at the very bottom of the homepage – first place in the Google ranking was almost guaranteed. Since Google put an end to this and similar practices, SEO link building has become a complicated discipline. The following link building strategies are unwanted by Google:
- Bought Links
- Rented links
- Link farms
- Automated posts and comments
- Article directories
Link exchange is still considered a grey area. In any case, you should not overdo it with the link exchange, otherwise you can get a penalty from Google. But if you want to exchange a few links with partners, you can do so without any problems.
Nowadays, a successful link building strategy is made up of several factors. Google punishes websites that use unfair methods and engage in convulsive link building.
Rather, webmasters should pursue the natural creation of links as their goal. Unfortunately, many smaller companies have neither the time nor the SEO skills to increase the popularity of their website with strategically placed links. It is therefore worthwhile to consult a competent link building service.